Life, Organised.

On track and in order.

Project overview.

The product

A task organiser app for busy individuals, especially those who work on or manage multiple projects. Perfect for freelancers with many clients or working parents trying to keep a handle on their schedule.

So much to do.

We'll help.

The problem

Busy people with multiple tasks on their hands need a way of organising their lives so they can focus on what matters most. Moreover, individuals who work on several projects and have various areas of life to organise, need a system that is able to separate those tasks into a user-friendly task list that helps them get things done.

The goal

Taskaroo provides a distraction free, and focused task organisation experience, that enables busy users to effectively manage their work and personal lives. With the ability to sensibly organise many unrelated tasks, it’s perfect for freelancers with multiple clients or working parents. With Taskaroo you can keep your life ordered and your mind free to focus on what is most important.

User Research

Pain point

For users who have multiple/complex projects or multi-faceted lives, keeping track of everything that needs doing is frustrating.


Create a system that can intuitively organise tasks into different categories and sub categories.

Pain point

For users with lots to do, task creation can be overwhelming and annoying. Especially if some items are ‘tasks’ whereas other are ‘appointments’.


Design a user-friendly way of quickly creating tasks that can also automatically become part of a schedule.

Say hi to our users.


"I have lots of projects on the go and need to stay productive"


– Keep clients satisfied.
– Meet deadlines.
– Be productive and complete tasks.


– Forgetting about an important deadline.
– Keeping track of long to-do lists.
– Recording completed tasks at the end of the month.

Elena is a freelance copywriter who works from home. She is highly motivated and over the last few years she has managed to garner several long-term clients. She also gets several new small jobs each month amongst her usual work.


"Two children, clients, clients and more clients."


– A happy family.
– To never forget about a client.
– Find some work life balance


– Dealing with paperwork of many clients.
– Forgetting about something for his children, whether it’s a play-date or schoolbook.

Ron is a financial advisor. He and his wife are dedicated parents and want their children to have a well rounded life. He has developed a successful practice and has four employees. Although his employees have taken over many of his tasks, he has a whole new set of management responsibilities.

Style guide

The chief aim of the app is for it to be efficient and simple for the user. As such the style must:

– Avoid using too many colours  (as opposed to the marketing material) – keep it focused and minimise cognitive load wherever possible.

– Reduce visual noise – no unnecessary visual elements.

– Beautiful design should not outshine functionality. The user should not be distracted by aesthetics.


Primary Palette

Secondary Palette


Primary button

Drop shadow:

X:0 Y:0 Blur: 11px
opacity: 15%

Copy in uppercase.

Secondary button

Drop shadow:

X:0 Y:0 Blur: 11px
opacity: 25%

Copy in sentence case.


Backgrounds should utilise the light grey, to make the experience softer on the eyes.

Information Architecture

Aimed at users with many tasks in various categories, the task system needs to be able to handle the creation and division of tasks into multiple categories and subcategories.

Task structure

Task structure example

Task structure example


In order to minimise the number of steps, a schedule is automatically created from the task list.


User flow

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